Uplift
Brand identity for a fitness apparel and bodybuilding company
↳ Client:
Uplift, Coimbra, Portugal 🇵🇹
↯ Sector:
Sports
— Scope of work:
Brand identity
Apparel
Campaign
Uplift is a fitness brand that is all about exceeding ourselves. We designed a dynamic visual identity that translates the effort and commitment needed to succeed in high performance sports.
The logotype is designed on two axis, one for evoking the rise of the athlete, other evoking the amount of effort putted into his/her training. The visual identity resembles a training session, pushing Uplifters to aim higher and exceed themselves. The logotype is also used as a dynamic symbol with the initials U and L. The branding leverages on the impactful and directive typefaces used, one condensed, other extra wide. We applied both visual assets on digital media, campaigns and sports apparel.
