Bloco
Brand identity for an independent development studio specialised in Android
↳ Client:
Bloco studio
Coimbra, Portugal 🇵🇹
↯ Sector:
Technology
— Scope of work:
Rebrand & Identity
Identity application
Bloco is a small and independent studio specialised in designing and developing Android products. Their passion about creating quality digital experiences stands on 4 principles: development, design, mentoring and product.
The redesigned identity takes advantage of their value proposition, defining Bloco as the missing piece in your project. We expanded the pattern and typography of their original identity, into a logotype that unfolds into single blocks, keeping the branding dynamic and playful.
The colour palette brings the overall identity feel warm and forward thinking at the same time. We also designed a total of four different optical versions on the logotype so that it is correctly rendered on four different heights — we even designed a nano version for a 16px height!
