Axis
Visual identity for a major branding player in the Saudi market.
↳ Client:
Axis, Riyadh,
Saudi Arabia 🇸🇦
↯ Sector:
Design & Strategy
— Scope of work:
Brand identity
Brand architecture
Communication assets
Identity application
Axis is a creative agency from Riyadh, with a sharp, strong and direct attitude. Over the past few years Axis has established itself as a major branding player within the Saudi market.
As an agency that creates meaningful contemporary experiences with Arabic rooted inspiration, Axis is the meeting point in this strategic point of view. The symbol X is created from an angular visual grammar, that amplifies this new paradigm bridging the east to the west.
The scope of our work touched many different outputs, such as typography guidelines and presentation templates, but at its core lies a brand architecture project developed to link two sister brands: one in the branding sector (Axis), other in the architecture and construction sector (AHB). Both companies are part of Taj Holding, and although each identity is completely different, they feel visually related.
