Profiltec
Brand identity for window manufacturing experts
↳ Client:
Profiltec, Moimenta da Beira, Portugal 🇵🇹
↯ Sector:
Industry
— Scope of work:
Rebrand & Identity
Identity application
Visual positioning
Website
Packaging
Profiltec is a window manufacturing company, founded in Moimenta da Beira, in the interior of Portugal. Despite their humble beginnings, they’ve achieved a tremendous growth along their 15 year trajectory, as a result of their innovative vision and restless work. Today, Profiltec is a key player in the Portuguese/European industrial sector, with an export quota of 40%.
We created a brand identity capable of conveying the company's professional and technical rigor as second to none. Their constant innovation demanded for a dynamic identity, closely connected to their craft — window manufacturing is clean, geometric and precise.
Windows provide a view to the outside, so we decided that a new brand colour should be designed. Instead of a dark burgundy, the new Profiltec colour is a fusion of green and blue: both the sky and the mountains — particularly beautiful in the uncharted lands of Moimenta da Beira.
We developed a dynamic visual grammar, based on window frames, that we later extended to a series of icons for each offer in their product range. Their new symbol follows this aesthetic, creating an uppercase P from two windows sliding. The website was completely redesigned, featuring now a complete portfolio and comprehensive product page, which make it a valuable tool for the sales department. The overall branding project features a series of touch-points for both digital, print and signage.
